GPJ + 3Blackdot

PAX East 2020 - 3Blackdot + Misbits

CLIENT
3blackdot

ROLE
3d dESIGNER

YEAR
2020

Status
unbuilt

LOCATION
Boston Convention & Exhibition Center

It all started when…

Video game developer 3BLACKDOT wanted to showcase the riotous new MisBits game to fans at PAX East 2020 while maintaining the sleek nature of 3BD. It was a quick turnaround for our San Francisco team to create a moody and engaging environment for live gamers, shoppers, and fans before the Boston crew needed to start production. The result was a fast-paced weekend of quick renders that demonstrated the potential of a well-planned booth that capitalized on its size and position at a busy intersection.

The program was split into 4 zones - live-gaming, multiplayer gaming, a merchandise store that showcased client partners, and back-of-house. A path was drawn through the space - quite literally cutting the corner - a route we often take onsite and predicted our attendees would as well. This divide provided a front, a back, and a central area that we could fill with program. Our 4 zones nestled in, each aimed at targeting attendees traveling down the different paths.